Launching Manomasa with spirit

‘The new chip on the block’

From ‘the new chip on the block’ to Waitrose shelves, I was a key part of the team challenged to launch the Manomasa brand into the social sphere.

I built up a wide range of assets for multiple social media platforms, such as GIFs for Facebook and animated banners for Twitter. These assets brought the ‘spicy attitude’ of Manomasa to a digital audience.

Building the revolution

To bring the world of Manomasa to life required big punchy copy and even stronger visuals. As a designer and creator, I took the still visuals from the campaign and created a suite of responses and posts, to create live conversations on social media and to further expand a growing fan base.