LYXOR ETFs explained - design and Motion

Working from a practical B - C brief, I was challenged to create visuals to bring the complexity of Lyxor Exchange Trade Funds (ETFs) to life and help simplify the benefits, risks and complexities of Lyxor's ETFs.

I created concepts and worked through to design and building the animations. I created a series of 4 videos to simplify this complex trading world. Working with a script writer and illustrator, I built simple yet content rich videos, for distribution in 5 languages, across Europe.

Find out more on Lyxor ETF Smart Beta