An oppertunity to work with the best.
Key Roles: Motion Design, Editing, Social content, Ideation.
Velo challenged us to create compelling content, to draw in audiences from both social and organic YouTube growth.
The challenge of not focusing on product experience but creating engaging content around the life of the product. Eseries was created to create copmpelling, engaging content. With the ability to be broken down into many digestable chunks.
Social content is key.
Creation of a world of E-Series, lead to outreach in social channels across talent and organic growth on Velo’s own channels.
Connecting top talent and Influencers.
Leveraging top talent such as Super Car Blondie, Craig David, Elz the Witch, Becky Evans, and many more. Eseries used a combination of live streaming, content shoot days on site at McLaren HQ to build out a massive suite of content to entice in new fans.